All Posts By :

Demian Voorhagen

  • What Is A/B Testing & How To Do It

    WhatIsA/BTestingAndHowToDoIt

    AB testing basically means that you set up two different variances to test which of the versions is working better towards the goal you want to achieve. For example: If you have a sales page and say that your goal is to get more sales, you would make two different sales pages to test which one is making you more sales. In this blog I will briefly go through the most important topics of A/B testing.

    Below is a video version of the blog:

    What are the things you can test with A/B testing?

    A few examples of the things you can test with A/B testing:

    • Landing Page
    • Sales Page
    • Open Rate
    • Click Rate
    • Time on Page
    • Cost per Click
    • Return on Investment

    The concept of A/B testing remains the same in all of the examples; which of the two pages works better towards my goal. So which page is most successful for my business?

    WhatShouldYouTestWithABTesting - What Is A/B Testing & How To Do It

    What should you test with A/B testing?

    There are different kind of levels in conversions. That is what we call; the hierarchy of conversions.

    Level 1: Functional

    This means if someone is going through your page, that you get for example an error or the page is not loading, the page just doesn’t work well. Obviously, you want your page to work 24/7 so it doesn’t really make sense to test this one.

    Level 2: Accessible

    This contains how accessible your page is. For example: you have a website that is only optimized for desktop view, that is not accessible enough because a lot of traffic comes through mobile phones. So, you want to make the pages accessible for every form of traffic there is (mobile, tablets, desktop etc.).

    Level 3: Usable

    How usable is your page actually? Can people easily scroll through it? Does everything ad up? Do all the functions work? You can test all these things differently on two pages.

    Level 4: Intuitive

    Here you have to look at if everything makes sense. So, for example: you want to buy something on a web shop, do you first get an information page, then get a sales page, and then the order form? It all has to make sense for the user.

    Level 5: Persuasive

    This means that you want to convince people to buy your product, to opt-in to your email page or to click on a link. So, you want that people trust you and your page enough to buy something or click on something. This is the most common thing where A/B testing is used for. You can test for example different kind of structures or colors on a page.

    You want to make sure that level 1 to 4 of every website are good, that they work and that they make sense. If this is the case, you can work on level 5 and start testing the different things to optimize your page.

    ABTestingAtLevel5 - What Is A/B Testing & How To Do It
    What can you test at level 5 with A/B testing?

    If you have a sales page, you could test the cold action that you have with for example: “Buy now”, “Order now” or “Get it here”. You can also test the colors. This could be the colors of the website but also colors of specific buttons. The reason why people want to test the colors of a website or page is because there are a lot of statements about what different colors do to a persons mindset. There are for examples articles online that say that a green color on your website should give people trust. My advice is to only pay attention to the color if it makes sense. So, don’t make your whole page green because it may give people more trust in you. Just make a few important buttons green for example. Another thing you can test are the opt-in fields, depending on what information you want, this is more specifically for emails. You can test different fields with this, like a name field or a phone number field. You can also test the text on a website. This means for example testing a different headline on pages. At last, you can also test the structure of different pages, like switching paragraphs around.

    SomeOfTheBestPracticesWithABTesting - What Is A/B Testing & How To Do It

    Some of the best practices in A/B testing

    Determine a goal

    First, you want to determine your goal. Make sure you have a very specific goal in mind before you start testing something.

    One Change

    Then you have to make sure you only make one single change when you are testing the pages. So, for example: you are A/B testing a sales pages and want to check which page gives you more sales. You have a couple of ideas that can have an effect on the sales, but you have to test just one thing at the time. So, you can start for example with testing two different order buttons, but make sure that the order buttons are the only thing that is different between the two pages!

    Group and environment

    Also make sure you have the same group and the same environment. For example: if you are testing two different pages, you have to make sure that the same group is divided on both pages. Because if you are A/B testing a different headline and you send only women to page one and only men to the other page, you can’t say that the differences between the pages is because of the headlines because it can be because of the difference between what men and what women like. You can test different groups as well, but then you have to have the same page at each group.

    Timing

    Make sure that the timing is right. So, if you’re selling for example ice-cream, it is better to test your pages in the summer and not during winter. Also don’t test one page during winter and one page during summer, because it can affect your results.

    Conversion

    You want to make sure that you have enough conversions because you can’t get very reliable results about the differences between the pages if you only have ten sales. The thumb rule about the amount of conversions is that you want to have 200 conversions at least on both pages to get reliable results from your A/B test.

    Significance

    Clickfunnels will show you how confident it is that one of the two pages will be better performing. They will give you a confident score on a page, so you can already see which page is probably going to give you more sales. If you want to A/B test with email campaigns, I highly recommend getting ActiveCampaign.

    Hopefully this blog helps you to think about what you want to A/B test and how you are going to do it. If you have any further questions just comment below or contact me on social media!

  • What are Solo Ads and how to use them to make sales in 2019

    How to Skyrocket your Sales with Solo Ads in 2019

    If you want to skyrocket your sales in 2019, going for Facebook ads and Google ads is not the only way. You can benefit from Solo Ads as well. While many people know what Solo Ads are, they don’t really know where they come from and how it’s all done. This post is going to brief you about:

    What are Solo Ads?

    How do you use Solo Ads?

    And some tips and tricks on how to run Solo Ads to your maximum benefit

    Below is a video version of this blog:

    What are Solo Ads?

    Solo ads are another way of advertising something you want to sell or show to a specific group of people. Instead of doing Facebook ads, Google Adwords or any kind of social media you can use solo ads to generate traffic. In Solo Ads, you basically pay someone to send out your offer to their mailing list.

    For instance, you are starting out in the fitness industry and have this supplement, that you want to sell to people who are interested in staying fit. To run solo ads for this product you will search for a solo ad vendor who has a great mailing list in the supplement industry. You will then provide them with an email that has your offer which the vendor will forward to his or her mailing list.

    If you are looking for solo ad vendors I recommend you check www.SoloAds.ai.

    How do you pay for solo ads?

    There are two most common ways to pay for solo ads.

    1. Pay Per Click

    This is the most common way you pay for solo ads. You agree to a certain price with the vendor. The price is usually in the range of 30¢ to 90¢ per click. You then get charged for every person who opens your email.

    2. Fixed Fee

    In this case, you and the solo ad vendor agree on a fixed price. For instance, if the vendor has a list of, say 10,000 people in their mailing list, you will agree to pay, say $300 for an email that goes out to that list.

    Average Price

    The average price depends on the market, the vendor you are buying from and how responsive the traffic is. The usual trend is something between 30¢ to 90¢ per click.

    Origin of Solo Ads - What are Solo Ads and how to use them to make sales in 2019

    Origin of Solo Ads

    Solo ads started at the beginning of this century when people started asking other people to send out their offers to each other’s mailing lists. Today this practice has developed into an actual industry that is called ‘the solo ads industry’. People and companies have developed mailing lists that are specific to an industry. For instance, they have lists of people who are interested in supplements, making money online, health and wellness, food, fashion, travel, etc.

    The goal of Solo Ads

    Contrary to what a lot of people think, the purpose of solo ads should always be to build a list. Many people think they will be able to breakeven with a 100$ product as soon as their clicks are delivered. This is the most common misconception about solo ads.

    The goal of solo ads should always be list building. If you could make money right off a mailing list just by sending one email, there was no point of solo ad vendors. They would have profited through their own lists.

    The only people who are actually making real money off solo ads are people who are using them to build lists. The reason why, is simple and straightforward. If you are interested in making money online and you receive my offer email with an e-book for $50 on affiliate marketing, how likely are you to buy it?

    People don’t buy from an email that just pops up in their inbox. On the other hand, if I use that first email to connect with you and build an email list of my own, I am more likely to build trust with you. That is exactly what people are using solo ads for.

    Building a list doesn’t mean you shouldn’t try to sell anything in your email offer. You can send the mailing list a low ticket offer of something around $10 after your opt-in page. This is to break-even with the clicks you have bought.

    Never focus on making a profit purely on the basis of clicks. That should not be your long term vision.

    Is my offer a fit?

    I am a solo ad vendor myself and often people ask me whether their offer is a good fit for my list. They are also concerned about people having seen the same promotion before.

    The point is people are more likely to go for an offer that they have repeatedly seen as opposed to buying an offer they are seeing for the first time. It doesn’t matter if they have seen the offer before, in fact, it’s something that goes in your favor.

    What you should actually worry about is finding the right vendor for your niche. If you are from the ‘travel’ industry you have no chances of success with a ‘make money online’ solo ad vendor.  

    Important Metrics - What are Solo Ads and how to use them to make sales in 2019

    Important Metrics

    Some important metrics in the solo ads market are:

    CPC (Cost Per Click)

    This is the cost you pay per click you get from the mailing list of the solo ad vendor. If you are paying a solo ad vendor 40$ for 100 clicks then your CPC is going to be 0.4 as you are paying 40¢ per click.  

    CPA (Cost Per Action)

    CPA rate is the percentage of people that opted-in to your offer. Say, you pay 40$ for 100 clicks and 50% of the people opt-in to your landing page then your CPA rate would be 0.8. This means you are paying 80¢ per person who opts in.

    Prices fluctuate in the market as you might have to pay a higher price for high-quality leads. In such a case, your opt-in rate will be higher, and so will be the price of the ads.

    Open Rate

    You might have 50 people clicking out of the 100 you sent the email to, but it’s possible that none of them open your email. If the solo ads you are paying for are not giving you a good open rate then you should know the quality of the mailing list is not that good.

    T1 (Tier 1)

    People usually refer to solo ads traffic as x% Tier 1 traffic. Tier 1 basically refers to the amount of traffic coming from people in the US, Canada, Australia, New Zealand, and the UK.

    People from these countries tend to convert better as they have a strong currency and are financially capable of buying more.

    Having an 80% T1 traffic is usually not considered high enough. But that is not true. If you are selling the rest of your 20% to any other country which is wealthy but not in T1 category you are doing good. For this reason, I personally don’t give this factor too much value.

    Landing Page Best Practices - What are Solo Ads and how to use them to make sales in 2019

    Landing Page Best Practices

    Many of my clients ask me about their landing pages. Whether they are good enough to attract the right audience or not. I usually give an opt-in page consult to people who are buying solo ads from me. Some of the landing page best practices you need to keep in mind are:

    Keep it simple

    Your landing page does not have to be overly complicated. A couple of lines of text, a basic explanation of the product with around 50 to 100 words at the most should do.

    Short and Compelling

    Give people a reason to opt-in to your landing page. This should be short and compelling.

    No Fancy Stuff

    Your page should be very easy to look at. It should be relaxing for the user to go through. Don’t go too fancy with the design, especially the background. I have had numerous clients who I have consulted and told them to remove busy backgrounds from their landing pages. The results are clear as soon as the page is simplified, conversions start pouring in drastically.

    Email and First Name

     You have to ask for people’s email on your landing page. Moreover, you can ask for their first name but I would not recommend you to go further than that. The most converting pages are the ones that just ask for an email. The second best ones are the ones that ask for the name and the email. The more the form fields are, the lower the conversion rate is going to be.

    Exit Pop-up

    I have seen a minimum of 10% and a maximum of 50% increase in the conversion rate by introducing an exit pop-up on my landing pages. Exit pop-ups usually appear when people are going away from your page i.e when they are going to click close.

    I recommend you to use a different style and wording in your popup. If someone did not feel inclined towards giving their email on the landing page, they might change their mind on a popup that is giving the same message but in a different tone.

    exit pop up - What are Solo Ads and how to use them to make sales in 2019

    A/B Testing

    Always test your landing page. Test it with a background, without a background, with various colours, simple version, longer version, change wordings, etc.

    How to avoid getting scammed - What are Solo Ads and how to use them to make sales in 2019

    How to avoid getting scammed?

    With solo ads, it’s pretty easy to get scammed. People might send you traffic but it could be of very low quality. If someone is bombarded with 200 emails in a day they are not likely to open yours. Secondly,  solo ad vendors send bot traffic your way. This means the traffic is not from actual people, but from some software or robots. Bots usually opt-in with emails that don’t exist.

    How do you avoid getting scammed with solo ads:

    Click Tracker

    A click tracker, like ClickMagick, will allow you to filter all the fake traffic to your offer. There are a lot of bots that apparently seem like a real person but are just bots going through your link. This bot traffic is of no good use to you.

    If you send your solo ad vendor a ClickMagick link they will know that you can now see if they are going to send bot traffic or genuine traffic to your link. This will decrease the chances of your link getting unwanted and useless traffic. The vendor will now try to give you genuine people and you won’t be scammed.

    clickmagic - What are Solo Ads and how to use them to make sales in 2019

    Sending them a raw link will make you look new and naive. The vendor will know you are new and unaware of what goes around and so they will try to scam you. On the other hand, if you send them a tracking link they’ll know you have an idea of what goes around.

    With a click tracker, you know the CPC, CPA, and traffic sources. You need to know that you won’t be getting a 100% real human traffic even if the vendor is doing everything in his control to keep the traffic real. There are some very sophisticated bots that can’t be filtered.

    Red Flags

    When something seems too good to be true, it generally is. If some solo ad vendor is trying to sell you a CPC of 10¢ then it is a red flag to you. Anything below 30¢ is suspicious.

    Another red flag is guaranteed sales. There is no way to do that because I have seen people with only 100 clicks make sales and then people with 500 clicks that make no sales at all.

    A very high opt-in rate is also a potential red flag. You should carefully monitor the traffic that the solo ad vendor sends you.

    Start Small

    If you are trying out a new vendor don’t go crazy and start with 1000’s of clicks right off the bat. Start small, go with a few hundred clicks and see what the results are. 

    Testimonials

    Ask for testimonials from the clients you have served. Some people like to disclose that they are using solo ads and some don’t. You can always ask them to leave you a testimonial, so that your future clients know what to expect from your service.  I have actually made a Facebook group of my own called Solo Ad Testimonial Demian Voorhagen. There I ask my clients who have bought clicks from me to make a post about their experience with my service.

    Facebook group for solo ads - What are Solo Ads and how to use them to make sales in 2019

    I generally ask them to post the following things:

    • Seller Name (which is obviously me in this case)
    • Type (mixed means they come from emails and other sources as well)
    • Clicks Ordered (clicks they pay for)
    • Clicks Received (clicks they got from me)
    • Opt-in Rate (the traffic that opted in for their email list)
    • Tier 1 (the traffic coming from the USA, Canada, New Zealand, Australia, and the UK)
    • Comments

    Udimi

    I recently started on Udimi as a Solo Ad vendor. It is a nice way of gathering testimonials as well. All the reviews on Udimi are verified. This means all the people who are rating me are genuine people who have used my services of solo ads for their offers.

    Another reason why you would want to use Udimi for solo ads is that they filter a lot of the bot traffic for you. This means if you have bought 100 clicks and 20 of them turn out to be bot traffic, you get a total of 120 clicks.

    udimi solo ads vendor profile - What are Solo Ads and how to use them to make sales in 2019

    That was a brief overview of the Solo ads business. You basically have to make sure you send people to a landing page where they opt-in to your mailing list. Get a link tracker to watch out for red flags and bot traffic and you are good to go.

    These are the ways I recommend you to use and see success with solo ads to skyrocket your sales in 2019. If you have any questions or need help with anything related to solo ads, feel free to send me a message or comment below and I’ll be happy to help you in any way I can.

  • How to Integrate both PayPal and Credit Card payments in ClickFunnels with Funnelish

    copy of integrate paypal and creditcard in clickfunnels - How to Integrate both PayPal and Credit Card payments in ClickFunnels with Funnelish

    PayPal and Credit Cards are two of the most common and convenient payment methods for any online store. If you are using ClickFunnels and are trying to sell a product, you must have realised it’s pretty difficult to integrate both PayPal and Credit Card payment methods concurrently.

    In ClickFunnels you can easily do one of the two payment methods. However, if you happen to have a wider audience you will find many people preferring either one of the two payment methods. At this point, it becomes necessary for your business to have both the payment methods working in your ClickFunnels website.

    Below is a video version of this blog:

    Funnelish

    Funnelish is a ClickFunnels Plugin that allows both Credit Card and PayPal payments on the same page in your ClickFunnels website. In order to allow both the payment methods on the same page, you need to have some requirements fulfilled.

    For instance, I made an Instagram Blueprint to grow online businesses for $7. $7 because it’s pretty payable even when the person buying from you doesn’t really know you. When people land on your funnel they are not sure who you are and naturally don’t trust you enough to give thousands of dollars for any digital product. On the other hand, you need to break even for the costs you are putting in for advertisement. This small amount helps you gather that.

    funnelish paypal and credit card integration in clickfunnels 170x300 - How to Integrate both PayPal and Credit Card payments in ClickFunnels with Funnelish

    If you take a look at the payment methods on my ClickFunnels page you can see it allows for both Credit Card and PayPal payments.

    creating a funnel in funnelsih - How to Integrate both PayPal and Credit Card payments in ClickFunnels with Funnelish

    Creating a Funnel in Funnelish

    How does that happen?

    When you integrate Funnelish with your ClickFunnels website, you get a dashboard for Funnelish where you can add funnels.

    1. To create a Funnel in Funnelish you click on the Create Funnel icon.
    2. Then enter funnel name.
    3. Then enter web page URL

    You can then create steps in the funnel you just created and add some variations in it. Lastly, you need to tell what sort of step it is. For instance, if you have an opt-in page you will choose opt-in.

    enabling paypal and credit card payments - How to Integrate both PayPal and Credit Card payments in ClickFunnels with Funnelish

    Enabling PayPal and Credit Card Payments

    In the settings of the funnel you just created you will be asked for enabling the apps, you want to integrate with this specific funnel. If you want PayPal and Credit Card both, just enable them from the settings.

    enabling paypal and credit card in funnelish - How to Integrate both PayPal and Credit Card payments in ClickFunnels with Funnelish

    There are also a number of other nice apps that Funnelish allows you to use with your funnels. You can check them out if you are interested.

    Add Product

    add a product in funnelish - How to Integrate both PayPal and Credit Card payments in ClickFunnels with Funnelish

    Your funnel also needs the product you are creating the funnel for. For that you need to:

    1. Add product name.
    2. Add the price you want for the product.
    3. Add cart product which is the eBook in my case.

    This is the part you do in Funnelish. There are also some steps you need to perform in ClickFunnels.

    funnelish integration with clickfunnels - How to Integrate both PayPal and Credit Card payments in ClickFunnels with Funnelish

    Enabling PayPal and Credit Card Payments

    If you go to the funnel you are creating in ClickFunnels you will see a placeholder for Header Code there. This is the place where you place a code generated by Funnelish. This is the code that basically links Funnelish with ClickFunnels. It has a script that goes into the header of your funnel and allows your selected payment methods in your funnel.

    You also need a payment processor or provider. I have Stripe as my payment processor.

    Lastly, you also need to upload the product in your funnel. This is the Instagram Blueprint eBook in my case.

    That’s about it for the integration of Funnelish with ClickFunnels to have multiple payment methods in your funnel concurrently. For any more queries about Funnelish shoot me a question down in the comments section.

    If you want to get started with affiliate marketing, I recommend start here.

  • Link Tracking | How does ClickMagick Work?

    Clickmagick

    Affiliate marketing comes with a lot of links. If you have been into this game for some time now you will realize the importance of link tracking in affiliate marketing. It’s important to understand the significance of link tracking and the tools you can utilize to achieve this. In this post I am going to cover the basics of:

    What a Link Tracker is

    Why you need one

    What ClickMagick is

    Components of ClickMagick

    Below is the video version of this blog:

    What is a Link Tracker?

    A link tracker is a tool that helps you track all the links from your website and social media.

    how does a link tracker work - Link Tracking | How does ClickMagick Work?

    Why you need a Link tracker?

    Say you are selling a product on your website and it makes around 100 sales a month. You know you get close to 1000 visitors from Instagram and 1000 visitors from Facebook. But you have no idea whether your Facebook visitors are a majority of those 100 buyers or whether your majority of sales are made via traffic generated from Instagram. That is where a link tracker comes into picture.

    You need a link tracker in order to determine where conversions are coming from. This will help you decide which platform you need to invest more on.

    what is clickmagick - Link Tracking | How does ClickMagick Work?

    ClickMagick

    ClickMagick is a link tracking tool that helps you track links from your website and social media. It’s a tool to track and optimize all your marketing in one place.

    clickmagic - Link Tracking | How does ClickMagick Work?

     

    ClickMagick Essentials

    When you sign up for ClickMagick you receive a dashboard which has many features which will help you in understanding your links and conversions better.

    Statistics

    First thing you see in your dashboard is your ‘Stats at a glance’. This shows your number of links which you can also group depending on your needs. I have grouped my links as affiliate links and non-affiliate links.  

    You can select the time period for which you want to see your links. For instance, you can check the link of the past 7 days, 14 days or a month.

    Screenshot 6 - Link Tracking | How does ClickMagick Work?

     

    • TC means total amount of clicks.
    • UC stands for unique clicks. If you have 10 people click on your link twice you will have 10 UCs and 20 TCs.
    • FC stands for flagged clicks. You can tell ClickMagick which links not to track. For instance, I don’t want to track my own links. Therefore, I can blacklist them from becoming a part of my data. Moreover, you might not want Google bots or other non-human automated tools to show up in your data
    • A stands for actions you have set for your links. I have set an action for my Opt-in page.
    • ACR tells the percentage of the action taking place.
    • E stands for engagement. Whenever someone signs up and gives their email I want to know about their engagement with my, say, webinar. I want to know how active people are with my content upon sign up.  
    • S stands for the sales. This is the conversion rate of your funnel.
    • CPC is the cost per click. If you give ClickMagick the cost per click rate you will be able to know the CPC rate of your links.
    • CPA is the average conversion rate per click.
    • ROI tells you the average return on investment. If you tell ClickMagick that you spend $1 on every click and for every 10 people coming to your website 1 converts, ClickMagick will calculate your ROI for you.

    Rotator

    You can use ClickMagick not only as a link tracking tool but as a link rotator as well. This basically helps when you have different versions of your landing page or your website and want to test which one performs better. You give the rotator one link and it distributes the traffic coming to that one link by dividing it in the number of versions you have for your landing page.

    Setting up a Link

    1. If you want to set up a new link. You go to ‘Create new Link’ option in the dashboard.
    2. Select link group.
    3. Give your link a name (optional).
    4. Select the domain you want the link to be on. If you happen to have multiple domains you will have to select the domain associated with the link.
    5. You can also cloak the link to show a different page title, description and page image. This is useful if you are boosting through some platform like Facebook and the link you are promoting is not yours. You can change the title of the page and the image to suit your needs.
    6. Put pop-ups and magic bars in the link you are adding. You can actually create a pop-up on a page that is not yours.
    7. Track an entire funnel as well.
    8. Send people to different websites if they are mobile users or iOS users.
    9. Add a tracking pixel in your Facebook or Google ad to re-target people.
    10. Set and define your flag clicks. In ‘user’ you can add your own IP address so it doesn’t count your clicks. You can flag ‘abusers’ as well. These are humans who click on your link multiple times (10-50). You can also block any of these. Don’t block the bot or server, just flag them.
    11. You can define a maximum number for your clicks by a user.
    12. Create a Primary URL for your link to go to.
    13. Finally, click on create link.

    Dynamic Linking

    If you are an affiliate for some product you can add your Sub ID to the link in order to track it. For instance I add ‘blog’ to my ClickFunnels link in

    www.go.demianvoorhagen.com/clickfunnels/blog/linktrackingclickmagick (click and see what happens)

    and I will know the link is a Blog link.

    Basically, your primary URL + sub id makes your unique URL with your sub IDs.

     To check how many links are coming from which platform you go to Tools -> Link reports -> Sub IDs.

    When someone purchases ClickFunnels from this link that has my designated Sub IDs I will know where I got my conversion from. This is called as dynamic linking and is very useful in tracking links.

     

    This was a brief overview of ClickMagick and how you can utilize it as a great link tracking tool for your online business. If you have any queries regarding the tool be sure to leave me a comment.

    ClickMagick also offers a free 14 day trial, you can click here to try it out yourself.

    If you want to get started with affiliate marketing, I recommend to start here.

  • Affiliate Marketing | How to Start Generating Affiliate Sales in 2019

    HOW TO START GENERATING AFFILIATE SALES IN 2019 (1)

    Are you looking into ways of earning a passive income in 2019? Affiliate marketing is not only something that can work as a source of passive income but there is a decent number of people out there who actually earn full-time doing affiliates.

    You can do it too. It’s just about the knowledge, technique, and effort you put into it.

    In this post we will go through affiliate marketing in detail: discussing how it works, types of affiliate incomes, what is link tracking and how do you get paid.

    Below is the video version of this blog:

    What is Affiliate Marketing?

    Affiliate marketing basically refers to the practice of recommending services or products of other companies and getting paid a certain commission on every sale made by you. Affiliate marketing is always for someone else’s products, you don’t do affiliates for your own products.

    2 - Affiliate Marketing | How to Start Generating Affiliate Sales in 2019

    How does it work?

    Affiliate marketing works in various ways. Two of the most common and most fruitful models it works on are:

    #1 Deep Linking

    You go to Google and type ‘products while traveling’ because you are planning to take a trip and want to know what good and useful stuff to carry with you. Click on any post and you’ll see various awesome products enlisted there. All of these products come with a link. When you click on the link it opens the product page. Most of these links are affiliate links and the products they link to are called affiliate products. 

    So, basically, you link to an affiliate product through content on your website and for anyone who buys the product through that link, you get a commission.

    Sandless beach bag - Affiliate Marketing | How to Start Generating Affiliate Sales in 2019

    If we open the ‘C-Gear Original Sand-Free Mat’ link on this website, you see the product is listed on Amazon. Amazon has its own affiliate program. If you buy this mat, the author of the post gets paid.

    Sand mat - Affiliate Marketing | How to Start Generating Affiliate Sales in 2019

    This is just one of the many and most popular ways to promote affiliate products.

    #2 Advertisement

    An advertisement is basically done through various banners that you place on different places on your website. For anyone who clicks through those banners or advertisement and decides to purchase the product, you get a commission for each product sold.

    3 - Affiliate Marketing | How to Start Generating Affiliate Sales in 2019

    Types of Affiliate Incomes

    There are two basic types of Affiliate Incomes:

    #1 Income through Products – Active income

    Every affiliate product comes with a certain percentage of commission. This is the amount you get paid for every item of that product sold.

    For instance, if the mat we referred to is sold at $40 and the commission percentage is 10%, your reward is $4 for every mat sold. Now if you want to make $1000 off this product every month you need at least 250 mats sold every month.

    Affiliate Programs with Active Incomes

    Affiliate programs you can use to promote products are:

    • Amazon Affiliate Program – You can put the Amazon Affiliate link in your website, on social media or any other platform. The only requirement is someone using your link to purchase.
    • ClickBank – Another affiliate network that allows you to insert links of products to gain affiliate sales.
    • JVZoo – A ton of products to choose from to put as affiliate products on your website.

    So, if you want to consistently make affiliate income through products you need to keep generating traffic to your link.

    Pro tip: Never ever recommend crappy products because people might buy once from your link but the moment they realise the product wasn’t so good they’ll lose their trust in you and never buy a product you recommend again. On the contrary, if you keep recommending amazing products people will build a liking for you and develop trust and this will make them come again and again to you to get product recommendations.

    #2 Income through Services – Recurring Income

    This is more of a recurring or passive income. There are quite a few companies that are selling a particular service and if you bring them a certain number of customers they give you affiliate income on monthly basis. This means that as long as the customer is paying for their service, you keep getting the commission.

    For instance, someone purchases a $100 service from XYZ company and you get a $10 commission for that, you will keep getting the $10 commission as long as the customer is using the service and paying for it.

    Affiliate Programs with Recurring Incomes

    Affiliate networks you can use to promote such services are:

    • ClickFunnels – A software to make your own sales page or sales funnel. You can have a service or product you want a landing page for or to see how people respond to different versions of the same funnel. You can achieve all this via ClickFunnels. The best thing about them is that they pay a 40% commission in monthly revenue.
    • AWeber – AWeber is an emailing platform. If you have a webshop, people visit it and are interested in the product/service you are offering but don’t want to purchase as yet, you will lose them the moment they leave your website. But if you capture their emails, via a signup/subscribe form and email them from time to time about new offers, amazing content or discounts they might eventually end up buying from your webshop. AWeber lets you do that. It also has an affiliate program too and when you recommend it to someone who ends up buying it you will get a commission for that as long as they use the AWeber service.
    • ActiveCampaign – ActiveCampaign is another emailing platform that works like AWeber and also has an affiliate program that pays recurrently.
    • ClickMagick – ClickMagick is one of the best tracking tools on the market. If you start to grow your online business you will want to know where your clicks are coming from – ClickMagick will help you do exactly that. As you might notice, all my links (also in this blog) are tracked with ClickMagick

    Pro tip: Recommend stuff you yourself use or know for sure that it is amazing. This helps you make sure your offered product/service is not shitty and that people will actually find it useful. Only recommend products that are good and this shall backfire in the long run as people will like to come back to you for more.

    4 - Affiliate Marketing | How to Start Generating Affiliate Sales in 2019

    How does tracking work?

    Some of you, who are totally new to affiliate marketing, might be wondering how do they track our links and sales.

    Let’s do it through an example.

    If you visit my post on 6 Tips on How to Start a Blog you will see I have linked to a hosting service for websites.

    I personally use BlueHost as my hosting service provider to host my website. It has some very affordable plans that come with great website quality. Although there are even cheaper hosting plans out there too, you do need quality as well. So, it’s always good to consider the quality factor when going for cheap products.

    When you click on the link I have provided with BlueHost, you will see another window opening.

    Now, if you study the link it goes something like this:

    https://www.bluehost.com/?utm_source=demianvoorhagen.com&utm_medium=affiliate&utm_campaign=affiliate-link_demianvoorhagen_notype

    If you look at the highlighted text it is saying that the source of the link is my website, the medium of the link is an affiliate and the campaign I’m using is affiliate-link.

    That’s a way for BlueHost to track my conversions. When you visit the website with the link and move around to see the packages or other stuff the link changes but they still know you have come through my reference as the first link was mine.

    Cookie Injection

    In case you don’t purchase through my link and close the window, will my reference be lost? No, because BlueHost has injected a cookie in my browser that is essentially only a piece of code that tells BlueHost that this customer has been here before through Demian’s referral link and if they buy now the sale goes to Demian. How cool is that?

    This is cookie tracking and every affiliate program has a cookie length from days to up-to months. For instance, if the cookie length is 60 days, the code will stay in the browser for 60 days.

    ClickFunnels has really advanced tracking and they can even track you if you make a purchase via a mobile device while you previously  opened the link via desktop or laptop.

    5 - Affiliate Marketing | How to Start Generating Affiliate Sales in 2019

    How do you get paid?

    There are 4 different methods you get paid by.

    Pay-Per-Sale

    Most of the examples in this post are pay-per-sale which means they pay you once the sale is successful.

    Pay-Per-View

    Another model is pay-per-view. This means you are rewarded a certain percentage when someone views the advertisement on your website.

    Pay-Per-Click

    According to the pay-per-click model, when someone clicks on an ad on your website the advertiser will pay you for every click.

    Pay-Per-Lead

    In this model, the advertisers pay you for every email that you generate via your campaign.

    6 - Affiliate Marketing | How to Start Generating Affiliate Sales in 2019

    Affiliate Marketing FAQs

    Q. How long does it take to make money?

    Depends on the kind of website or hosting you have and on whether you own a website or are doing Facebook ads or just organic. It also depends on your efforts, how keen are you on generating meaningful traffic to your link, are you targeting the right audience or not. There is no fixed answer to this question but these are a few deciding factors.

    Q. Do you need a website?

    You don’t necessarily need a website to start with affiliate marketing. With ClickFunnels you get a website when you register so you don’t need one of your own. You can create a Facebook page and post your Amazon affiliate links there. Personally, I would recommend you get a website because it helps you rank well in Google in the long run. A websites also plays a great role when scaling up. Ranking on Google takes time to build up but is fruitful when you do.

    This was a basic breakdown of all the components of Affiliate Marketing that you need to know to get started. Keeping these basics in mind can help you get a long way in Affiliate Marketing.

    All of the affiliate networks and programs mentioned in this post are something I personally use and promote. If you have any questions, be sure to shoot a message in the comments section.

    If you want to get started with affiliate marketing and get a complete blueprint, I recommend you to start here.

  • 6 Tips on how to start a blog

    6 tips on how to start a blog

    In this article  “6 Tips on how to start a blog” we will show you the necessary steps to take for beginning your own blog! The internet plays a tremendously big part of our everyday lives. A lot of people are connected 24/7, this is the reason why smartphones are so popular. From this big group of people, a large part read articles online, normally from some sort of blog. Perhaps you have always been interested in starting your own blog, but maybe you never knew how you could possibly make this dream come true? We are here to help you out!

    Know your niche

    Knowing your niche is the most important part of the whole process, if you don’t know what to write about you will never amount too much. Think about the subjects that mean a lot to you, the subjects that you can write passionately about. When you write with all your heart, you will get way better results.

    Choose a catchy title

    Once you know what you will write about. you will have to choose a title that will attract a lot of people. When you are brainstorming about the title you always have to pay attention to the difficulty of the name, you don’t want a title that is too long. Also pay attention to the fact that it has to match your niche, when you have a travel blog you can always incorporate words like ‘traveling’ or ‘world’ in the title to make it stand out.

    Pick a good host

    You have to make sure that your website has a low loading speed. If your website is too slow to load, Google will give you a lower ranking in their search engine. Besides that people get annoyed because loading your website takes too long for them. Personally I use Bluehost for my sites.

    BluehostFrontpage - 6 Tips on how to start a blog

    Write weekly or even better, write daily

    People who follow a blog will always want more to read. This is the main reason that you are obliged to fill the blog with fresh new content every week. Every day is even better, this will make sure that people stay interested. Every professional blogger should know that it is the returning readers who you should focus on!

    Quality pictures

    Pictures and even video’s play a huge role in a successful blog. When you have written some quality content, you want to match this with quality pictures. The best thing you can do is buy pictures from sites like Shutterstock, these pictures have great quality and often only cost a dollar or less.

    Love the process

    Blogging is quite a lot of work, this means that you will have to love the process. In the beginning you won’t receive a lot of traffic, it takes some time to get index in Google. But Remember: never be dissatisfied and always remember that it takes a while. Never giving up and working consistently is the secret to a good blog. Follow these steps if you want to make your blog popular on the internet. Blogging is the best way to express your passion and to earn money in the process!

    You can find all the tools I use for my online business here.

    Don’t forget to signup for my free online marketing training.